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FOR IMMEDIATE RELEASE
City of Duluth - Police Department
Mike Ceynowa, Chief of Police
2030 North Arlington Avenue • Duluth, Minnesota 55811 • www.duluthmn.gov
For more information contact:
Public Information Officer, Mattie Hjelseth at (218) 730-5434 or mhjelseth@duluthmn.gov
DATE: 3/26/2014
SUBJECT: "I Got Caught" Seatbelt Campaign
BY: DPD Public Information Officer Jim Hansen (218) 390-2232

NATURE OF INCIDENT: "I Got Caught" Seatbelt Campaign
CASE NO.:
INCIDENT DATE: 3/31/2014
INCIDENT TIME:
INCIDENT LOCATION: Duluth, Proctor & Hermantown

The Duluth Police Department along with our TZD partner agencies Proctor and Hermantown will be participating in the “I Got Caught” seatbelt campaign sponsored by AAA on Monday March 31st, 2014. The focus of the campaign is to remind teenagers to wear their seatbelts to help Minnesota work Towards Zero Deaths in traffic related crashes.  During the event, Police Officers will be at area high schools watching for students wearing their seatbelts and handing out Dairy Queen Blizzard certificates along with bracelets. 

Click on the link to check out the “I Got Caught” video made by AAA:
Toward Zero Deaths
DWI enforcement and education is a component of the state’s core traffic safety initiative, Toward Zero Deaths (TZD). A primary vision of the TZD program is to create a safe driving culture in Minnesota in which motorists support a goal of zero road fatalities by practicing and promoting safe and smart driving behavior. TZD focuses on the application of four strategic areas to reduce crashes — education, enforcement, engineering and emergency trauma response.